Make a plan for innovation based on comprehensive user and business research.

HOME › Research Lab

Get answers to the most pressing strategic business questions through proper UX research practices.

Mind Area engages your users and stakeholders in order to gain valuable insights and analyze them within the broader context of your industry. We develop user personas, conduct user tests, interviews and workshops, and complete an analysis of all aspects of your product, your company, and your industry. These findings help our agency craft your company’s strategy for a new product, improve your existing offerings, or consult on a digital roadmap for your enterprise’s future.

Image module

User Interviews

It is key to understand how your business’s current and potential users perceive your brand and products. We interview a cross-section of your users to learn their usage habits, needs, and motives, the insights gained from these interviews are integral to creating an impactful experience.

Usability Testing

Usability testing is the process of evaluating how easy and efficient it is for people to use a product or service. It is a valuable tool for businesses of all sizes to ensure that their products and services are user-friendly and meet the needs of their target audience. Here are some of the benefits of usability testing:

  • Image
    Improved user experience
  • Image
    Increased customer satisfaction
  • Image
    Reduced development costs

User Personas

User Personas allows our agency to analyze the needs of your users to produce targeted and purposeful user experiences. We develop customer archetypes based on data gathered from real users’ experiences, which allows our agency to empathize with their needs and design for an ideal experience of your product.

Research Surveys

We tap into groups of users or stakeholders with carefully crafted user research surveys that reveal deep insights. This process can suggest improvements to your product through streamlined interfaces, new functionality or improved platform compatibility.

Competitive and Industry Research

We analyze your industry in depth to find out how your company can gain and maintain a competitive edge. Our agency has decades of cross-industry experience that we bring to satisfying regulations and determining the best solutions for diverse enterprises.

Layer

Have Any Questions, Get Professional Advice.