Hotel and restaurants e-reputation
E-tourism is the first sector of e-commerce, before products, clothing, services or beauty. Online sales are steadily growing and getting information on the internet before booking a room or restaurant has become normal.
No digital presence or negative opinions leave a boulevard to your competitors! Hotels and restaurants, it is time to take the digital turn and look after your e-reputation to continue to take market share and sustain your business in the long term (Digital Marketing).
Economic stakes of e-tourism
A Reevo study reveals that 3 out of 4 consumers consult customer reviews of a property before booking! And even though 33% of travelers have doubts about the reliability of online reviews, 64% of travelers are influenced by them.
Taking the bend of e-tourism is not only ensuring a quality presence online, but also knowing how to approach all aspects of the digital customer relationship. From advice to the booking department, via after-sales service, prospecting and conflict management, hotels and restaurants must master their image online (Marketing Strategy).
Good e-reputation management practices for a hotel or restaurant (Branding)
Managing your e-reputation is to ensure that users perceive the different qualities and values of your establishment.
First, it is important to analyze the information that already exists about your company. So, you need to find the name of your restaurant or hotel on Google, to see what is there. If there is nothing, all the better! If critics are complimentary, perfect! On the other hand, if you have bad press, it is essential to analyze the points raised by the Internet users and especially the places where these notices are posted.
The management of e-reputation necessarily involves a website. It allows you to position yourself on strategic keywords (SEO) , in order to attract a qualified clientele, to offer a lot of useful information about the services of your establishment, to share your contents (360 Photo/Video of rooms, restaurant menu, events to come …), but also to offer a reservation space to your customers.
Your website must be kept up-to-date regularly to ensure customer satisfaction. Imagine that your menu is obsolete, when the user comes to your restaurant because he spotted a specific dish and you do not serve it anymore? You expose yourself to negative opinions.
Optimize local SEO
Hotels and restaurants are often chosen according to where they are located. For this purpose, you must be easily localizable when someone searches for your type of establishment, followed by a place. It is also recommended to be localized on Google Maps, because when a person types a geolocated query in the famous search engine, the results automatically return websites located on the map.
Communicate on social networks
Restaurants or hotels, you must have a presence on social networks, to communicate in real time with potential consumers and retain your customers.
Your customers may still want to come back, especially if your services has satisfied. Offer them a Facebook page, Twitter, Pinterest, Google + or Instagram, in which you will keep them informed of developments in your activity: menu of the day, renovations, special rates, upcoming events … To encourage them to come back.
Mind Area accompanies you from A to Z in the creation of your website then the management of its contents constantly
Holidays, weekends and evenings with friends are being prepared on the Internet. As a tourist establishment, you must understand the challenges of e-tourism for the sustainability of your business. Mastering your image online is the best answer for travelers looking for information about hotels and restaurants in their area. Inspired by these best practices, you will see your booking rate increase!